How to Use
- 1.
Choose Calculate both to enter cost and selling price, or choose a reverse mode to set a desired markup or margin.
- 2.
Select a currency and enter a positive product cost.
- 3.
Enter selling price or adjust the desired-percentage input and slider.
- 4.
Add an optional tax rate and specify whether the selling price includes tax.
- 5.
Review profit, markup, margin, customer price, formulas, break-even price, and pricing tiers.
- 6.
Copy or print the result, or upload a CSV to calculate and export multiple products.
Features
Markup and margin side-by-side calculation
Profit amount in selected currency
Reverse selling-price calculation
Markup-to-margin conversion
Margin-to-markup conversion
Interactive target percentage slider
Tax and VAT inclusion handling
Net and customer price comparison
Wholesale, retail, and discount pricing tiers
Arithmetic break-even price
CSV batch import
Spreadsheet-compatible CSV export
Copy result
Print or save as PDF
Input validation
Real-time browser calculation
Responsive mobile layout
Dark mode support
Frequently Asked Questions
What is the difference between markup and margin?+
Markup measures profit against cost. Margin measures profit against selling price. They use the same profit amount but different denominators, so their percentages are different.
How do I calculate markup percentage?+
Subtract cost from net selling price to find profit, divide profit by cost, and multiply by 100. The formula is Markup = Profit / Cost × 100.
How do I calculate gross margin percentage?+
Subtract cost from net selling price, divide that profit by net selling price, and multiply by 100. The formula is Margin = Profit / Selling Price × 100.
How do I calculate selling price from desired margin?+
Divide cost by one minus the margin rate expressed as a decimal. For example, a 25% margin on a $75 cost requires a $100 net selling price.
How do I calculate selling price from markup?+
Multiply cost by one plus the markup rate expressed as a decimal. A $50 cost with 20% markup produces a $60 net selling price.
How can I convert markup to margin?+
Margin percent equals markup divided by 100 plus markup, multiplied by 100. A 25% markup converts to a 20% margin.
How can I convert margin to markup?+
Markup percent equals margin divided by 100 minus margin, multiplied by 100. A 20% margin converts to a 25% markup.
Does the calculator include VAT or sales tax?+
Yes. It can remove tax from a tax-inclusive selling price or add tax to a reverse-calculated net price. Confirm jurisdiction-specific tax and rounding rules separately.
What is the break-even selling price?+
The simple break-even price equals entered cost before tax. It does not include omitted overhead, payment fees, shipping, labor, returns, or other business expenses.
Can I calculate markup and margin for multiple products?+
Yes. Upload the provided CSV format and download calculated results as a CSV that can be opened in Excel or Google Sheets. Processing occurs locally in the browser.
Can margin be more than 100%?+
Not for a normal positive-cost sale using the gross-margin formula. A target margin of 100% or more does not produce a finite positive selling price.
Is gross margin the same as net profit margin?+
No. This tool compares selling price with the entered product cost. Net profit margin normally subtracts operating expenses, taxes, interest, and other business costs as well.
About this tool
Free Markup vs Margin Calculator
Use this Markup vs Margin Calculator to compare two percentages that are often confused in retail, ecommerce, wholesale, manufacturing, and service pricing. Enter cost and selling price to calculate profit amount, markup on cost, and gross margin on selling price side by side. You can also reverse-calculate the selling price required for a desired markup or margin.
How the Markup vs Margin Calculator Works
The calculator treats product cost and net selling price as the two core values. Profit equals selling price minus cost. Markup divides profit by cost, while margin divides the same profit by selling price. Because the denominators are different, markup and margin are not interchangeable even when the profit amount is identical.
Markup Formula Based on Cost
Markup percentage equals profit divided by cost, multiplied by 100. If an item costs $50 and sells for $60 before tax, profit is $10 and markup is 20%. Markup answers how much was added relative to the cost base.
Margin Formula Based on Selling Price
Gross margin percentage equals profit divided by net selling price, multiplied by 100. In the same $50 cost and $60 selling-price example, margin is 16.67%. Margin answers what share of sales revenue remains after the entered product cost.
Convert Markup to Margin and Margin to Markup
To convert markup into margin, divide markup by 100 plus markup. To convert margin into markup, divide margin by 100 minus margin. The calculator performs this conversion instantly and shows both percentages together. A margin target must stay below 100% when cost is positive because the reverse-price formula otherwise has no finite result.
Reverse Selling Price Calculation
In reverse mode, enter cost and a desired markup or margin. For markup, selling price equals cost multiplied by one plus the markup rate. For margin, selling price equals cost divided by one minus the margin rate. The interactive slider makes it easy to compare price and profit changes without retyping values.
Tax and VAT in Pricing Calculations
Tax collected from a customer is normally separated from business revenue for this gross-profit estimate. If an entered selling price already includes tax, the calculator removes the selected tax rate before calculating profit, markup, and margin. In reverse mode it can add tax to the required net selling price and show the customer-facing total. Confirm local VAT, sales-tax, rounding, and invoice rules separately.
Wholesale, Retail, and Discount Pricing Tiers
The pricing-tier section applies separate target markups to the same cost. This offers a quick comparison for wholesale, retail, and promotional pricing. A real pricing decision may also need shipping, marketplace fees, payment processing, returns, labor, overhead, and minimum order quantities.
Break-Even Price and Business Costs
The arithmetic break-even price shown here equals the entered cost before tax. It only avoids a loss against that one cost figure. If the entered cost excludes overhead or selling expenses, true business break-even will be higher. Use fully loaded cost when possible and review a dedicated break-even analysis for fixed and variable expenses.
Batch Markup and Margin Calculation with CSV
Upload a CSV containing product, cost, selling_price, tax_rate, and selling_includes_tax columns to calculate multiple products locally in the browser. The batch table shows profit, markup, and margin for each valid row. Download the results as CSV for Excel, Google Sheets, or another spreadsheet application. Review imported values and rounding before using them in a pricing system.
Using Pricing Results Responsibly
This calculator provides arithmetic estimates, not accounting, tax, or pricing advice. Gross profit is not the same as net business profit. Verify costs, tax treatment, currency consistency, discounts, fees, and required margins with accurate records or a qualified professional before making important decisions.
For a broader income-and-expense estimate, use the Profit Calculator. To add or remove consumption tax, compare the VAT Calculator, or model fixed and variable costs with the Break-even Calculator.